Practical Insights into Broadcast, Streaming, Compression, and Video Engineering
Tech Articles
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SCTE-35 and Dynamic Ad Insertion: Why Timing, Not Creative, Is Usually the Root Cause
When broadcast engineers get pulled into a SCTE-35 or DAI incident, the instinct is to look at the ad creative first — wrong duration, bad transcode, missing slate. But after…
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HEVC vs AV1 Broadcast: Choosing the Right Codec
Trying to choose between HEVC and AV1 for broadcast workflows? This guide breaks down compression, royalties, hardware support, and live encoding so you can protect margins, avoid device surprises, and decide where a hybrid ladder actually saves you real money.
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DVB-T2 and OFDM: Modern Terrestrial Digital TV Guide
Introduction When someone connects a small indoor antenna to a modern TV and sees crisp HD channels, it feels almost effortless. Behind that simple act sits a dense stack of…
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