SCTE-35 and Dynamic Ad Insertion: Why Timing, Not Creative, Is Usually the Root Cause
When broadcast engineers get pulled into a SCTE-35 or DAI incident, the instinct is to look at the ad creative first — wrong duration, bad transcode, missing slate. But after enough of these post-mortems, a different pattern emerges: the actual fault almost never lives in the ad itself. It lives at the edges, in the…